Calpis Water Japan

In 2000 we founded calpis itochu mineral water co ltd which is devoted exclusively to marketing activities that build recognition and accentuate the value evian.
Calpis water japan. Calpis came into this world officially on 1919 07 07. A tv commercial is also playing with the catchphrase karada ni peace calpis it s a popular drink that almost all japanese people know but the name calpis is not well known overseas especially in the english speaking world. Products imported from japan are sold under the calpico brand in the united states. The beverage has a light somewhat milky and slightly acidic flavor similar to plain or vanilla flavored yogurt or yakult.
Calpis beverage u s a inc. It has a light milky taste and is very mildly bitter calpis was first introduced way back in 1919. Back then it was thought that the japanese people lacked calcium so it was added for commercial value. カルピス株式会社 karupisu kabushiki gaisha a subsidiary of asahi breweries headquartered in shibuya tokyo.
Yoghurt based soft drink calpis is for many japanese people a beloved summer drink. You can enjoy calpis by adding water milk fruit juice etc. It s produced through a process of fermentation. It is not any animal s piss despite the name my japanese class students get so excited every time i mention the drink as it sound like cow piss.
A brief history of this japanese company. Calpis カルピス karupisu is a japanese uncarbonated soft drink manufactured by calpis co ltd. Calpis 可爾必思 calpis 可爾必思 concentrate is a non carbonated concentrate made from powdered skim milk and lactobacilli with a sweet tangy taste. Calpis say like car roo piss is a yoghurt flavoured popular japanese drink.
Calpis calpico is a drink loved by people of all ages from japanese children to adults. Evian in 1997 calpis teamed with welch s foods inc the world s leading grape juice manufacturer to market welch s brand fruit juices japan wide. Have you ever heard or tasted the japanese famous fermented milk beverage widely called as calpis water before. It contains water nonfat dry milk lactic acid and sugar.
Calpis water originated in japan for about 100 years ago and today calpis water has been loved by many japanese for a long time now. Calpis is a series of milky sweet beverages in japan. I sometimes do japanese cooking demonstrations in my japanese language classes. Our lineup is being expanded so that more people can enjoy our products.